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Job Description / Product Marketing Manager

Product Marketing Manager Job Description Template

Looking for a Product Marketing Manager who can seamlessly promote your company's products and services? Look no further than Braintrust, where we offer a job description template that can be easily customized to fit your unique needs and posted on any online job board or careers page.

Product Marketing Manager job brief

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Join our team as a Product Marketing Manager and lead the development and execution of marketing strategies for our innovative products. Your expertise in market research, product positioning, and messaging will be critical in driving product awareness and adoption. Working closely with cross-functional teams, you will be responsible for developing and executing go-to-market plans, creating compelling product messaging, and driving demand generation campaigns. You will also be responsible for analyzing market trends and customer feedback to inform product development and ensure our products meet the needs of our target customers. As a key member of our team, you will play a critical role in driving the success of our products and the growth of our business.
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Product Marketing Manager job responsibilities:

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- Develop and execute go-to-market strategies for new product launches, including messaging, positioning, and pricing. :: - Conduct market research to identify customer needs, preferences, and trends, and use insights to inform product development and marketing decisions. :: - Collaborate with cross-functional teams, including product management, sales, and creative, to ensure alignment and successful product launches. :: - Create and manage marketing campaigns across multiple channels, including email, social media, and advertising, to drive product awareness and adoption. :: - Analyze and report on key performance metrics, such as conversion rates and customer acquisition costs, to optimize marketing campaigns and inform future strategies. :: - Develop and maintain product collateral, such as sales decks and product sheets, to support sales efforts and educate customers on product features and benefits. :: - Stay up-to-date on industry trends and competitive landscape, and use insights to inform product and marketing strategies.
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Product Marketing Manager job requirements:

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- Develop and execute product marketing strategies that align with overall business objectives. :: - Conduct market research to identify customer needs, preferences, and trends. :: - Create compelling product messaging and positioning that differentiates our products from competitors. :: - Collaborate with cross-functional teams to develop product launch plans and go-to-market strategies. :: - Develop and manage product marketing budgets and timelines. :: - Create and deliver product marketing materials, including sales collateral, presentations, and web content. :: - Analyze and report on product marketing performance metrics, including sales, customer engagement, and ROI. :: - Stay up-to-date on industry trends and competitive landscape to inform product marketing strategies. :: - Build and maintain relationships with key stakeholders, including sales teams, product managers, and external partners. :: - Continuously evaluate and optimize product marketing strategies to drive business growth and customer satisfaction.
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Join our team as a Product Marketing Manager

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- Join a dynamic team that values creativity and innovation, and work on cutting-edge products that are changing the industry. :: - Be part of a company that is committed to investing in its employees' growth and development, with opportunities for career advancement and ongoing training. :: - Collaborate with cross-functional teams to develop and execute go-to-market strategies that drive revenue growth and customer satisfaction. :: - Enjoy a flexible work environment that prioritizes work-life balance and encourages a healthy work culture. :: - Make a meaningful impact on the company's success by leveraging your expertise in product marketing to drive customer engagement and loyalty.
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Adjust this Product Marketing Manager template to meet your needs

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When using Braintrust's hiring template to hire a Product Marketing Manager, it's crucial to understand the unique responsibilities and expectations that come with this role. A Product Marketing Manager is responsible for developing and executing marketing strategies that drive product awareness, adoption, and revenue growth. They work closely with cross-functional teams, including product management, sales, and customer success, to ensure that the product is positioned effectively in the market.

To attract the right candidates for this role, it's essential to highlight the necessary qualifications and experience required. For a Senior Product Marketing Manager, you may want to emphasize their proven track record of successfully leading product marketing initiatives, developing go-to-market strategies, and collaborating with cross-functional teams. They should have a deep understanding of the market, competition, and customer needs, and be able to translate that knowledge into effective marketing campaigns.

For a Junior Product Marketing Manager, the focus should be on educational background, fundamental marketing skills, and the willingness to learn and grow within the team. Junior Product Marketing Managers will benefit from a supportive and nurturing work environment, where they can receive guidance from experienced team members. The emphasis in the job description should be on opportunities for learning, skill development, and on-the-job training.

In addition, the complexity and scope of the projects assigned to the candidate may vary depending on the level of the position. Senior Product Marketing Managers may be responsible for managing multiple products and leading a team of product marketers, while Junior Product Marketing Managers may be given smaller projects to build their skills and gradually take on more responsibilities as they gain experience. By tailoring the job description to the level of experience required, you can attract the most suitable candidates for the specific Product Marketing Manager position you are looking to fill.

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Product Marketing Manager salary and benefits:

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In today's competitive job market, transparency is key to attracting top talent. By including a salary range and benefits in your Product Marketing Manager job description, you not only foster a culture of openness but also expedite the hiring process by setting clear expectations from the outset. This strategy filters out candidates who are either overqualified or underqualified based on compensation, saving time and resources on both ends. Offering a competitive salary range, along with benefits like remote work options, ongoing education stipends, or comprehensive health care packages, will also distinguish your organization in a field rife with opportunities. Ultimately, transparently presenting the full compensation package is a smart, strategic move that attracts candidates who are not just highly skilled but also aligned with your company's values and long-term vision.
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See also

Product Marketing Manager Interview Questions Read Article
Additional Job Description Templates Read Article

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