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Job Description / Product Marketer

Product Marketer Job Description Template

Looking for a Product Marketer who can seamlessly promote your company's products and services? Look no further than Braintrust, where we offer a job description template that can be easily customized to fit your unique needs and posted on any online job board or careers page.

Product Marketer job brief

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Join our team as a Product Marketer and help us bring our innovative products to market. As a Product Marketer, you will be responsible for developing and executing go-to-market strategies that drive product adoption and revenue growth. You will work closely with cross-functional teams, including product management, sales, and customer success, to understand customer needs and market trends, and develop messaging and positioning that resonates with our target audience. You will also be responsible for creating compelling content, such as product demos, case studies, and whitepapers, that showcases the value of our products and drives engagement with our target audience. The ideal candidate will have a strong background in product marketing, with experience in B2B software or technology products.
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Product Marketer job responsibilities:

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- Develop and execute go-to-market strategies for new product launches, including messaging, positioning, and pricing. :: - Conduct market research to identify customer needs, preferences, and pain points, and use insights to inform product development and marketing strategies. :: - Collaborate with cross-functional teams, including product management, sales, and creative, to ensure alignment and successful product launches. :: - Create compelling product content, including sales collateral, website copy, and social media posts, that effectively communicates product value and benefits. :: - Monitor and analyze market trends, competitive landscape, and customer feedback to identify opportunities for product differentiation and improvement. :: - Plan and execute targeted marketing campaigns, including email, advertising, and events, to drive product awareness and adoption. :: - Measure and report on the effectiveness of marketing initiatives, using data to inform future strategies and tactics.
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Product Marketer job requirements:

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- Develop and execute go-to-market strategies for new products, including positioning, messaging, and launch plans. :: - Conduct market research to identify customer needs, preferences, and trends, and use insights to inform product development and marketing strategies. :: - Collaborate with cross-functional teams, including product management, sales, and creative, to ensure alignment and successful product launches. :: - Create compelling product content, including product descriptions, sales collateral, and customer case studies. :: - Manage product pricing and packaging, and develop pricing strategies that maximize revenue and profitability. :: - Develop and execute demand generation campaigns, including email marketing, social media, and advertising. :: - Analyze and report on product performance metrics, including sales, customer acquisition, and retention. :: - Monitor competitive landscape and industry trends, and use insights to inform product and marketing strategies. :: - Develop and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers. :: - Continuously evaluate and optimize product marketing strategies to improve effectiveness and drive business growth.
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Join our team as a Product Marketer

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- Join a dynamic team that values creativity and innovation, and work on cutting-edge products that are changing the industry. :: - Be part of a company that prioritizes employee growth and development, with opportunities for training and advancement. :: - Collaborate with cross-functional teams to drive product success, and have a direct impact on the company's bottom line. :: - Enjoy a flexible work environment that promotes work-life balance, with competitive compensation and benefits packages. :: - Work for a company that is committed to making a positive impact on society, and be part of a team that is passionate about making a difference.
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Adjust this Product Marketer template to meet your needs

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When using Braintrust's hiring template for a Product Marketer role, it's crucial to understand the unique responsibilities and expectations that come with this position. A Product Marketer is responsible for developing and executing marketing strategies that drive product awareness, adoption, and revenue growth. They work closely with cross-functional teams, including product management, sales, and customer success, to ensure that the product messaging and positioning align with the company's overall goals.

For a Senior Product Marketer position, you may want to emphasize additional qualifications and experience requirements. These candidates will likely have a proven track record of successfully leading product marketing initiatives, developing go-to-market strategies, and collaborating with sales teams to drive revenue growth. They may be responsible for conducting market research, analyzing customer feedback, and identifying new market opportunities. Highlighting leadership, strategic thinking, and analytical skills will be crucial to attract qualified applicants for this level.

On the other hand, for a Junior Product Marketer role, the focus should be on educational background, fundamental marketing skills, and the willingness to learn and grow within the team. Junior marketers will benefit from a supportive and nurturing work environment, where they can receive guidance from experienced team members. The emphasis in the job description should be on opportunities for learning, skill development, and on-the-job training.

Moreover, depending on the level of the position, the complexity and scope of the projects assigned to the candidate may vary. For Senior Product Marketers, they might be assigned more significant and critical projects that require expertise in handling complex challenges, while Junior Product Marketers might be given smaller tasks to build their skills and gradually take on more responsibilities as they gain experience.

In conclusion, using Braintrust's hiring template for a Product Marketer role requires tailoring the job description to the level of experience required. By emphasizing the necessary qualifications and experience for each level, you can attract the most suitable candidates for the specific Product Marketer position you are looking to fill, ensuring a successful match for both the candidate and your company's needs.

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Product Marketer salary and benefits:

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In today's competitive job market, transparency is key to attracting top talent. By including a salary range and benefits in your Product Marketer job description, you not only foster a culture of openness but also expedite the hiring process by setting clear expectations from the outset. This strategy filters out candidates who are either overqualified or underqualified based on compensation, saving time and resources on both ends. Offering a competitive salary range, along with benefits like remote work options, ongoing education stipends, or comprehensive health care packages, will also distinguish your organization in a field rife with opportunities. Ultimately, transparently presenting the full compensation package is a smart, strategic move that attracts candidates who are not just highly skilled but also aligned with your company's values and long-term vision.
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See also

Product Marketer Interview Questions Read Article
Additional Job Description Templates Read Article

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