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Introduction: Overcoming the Home Care Hiring Crisis with AI
One of the largest home care providers in the U.S. came to Braintrust in the fall with an urgent and extreme hiring challenge. They had hundreds of open home health aid roles they needed to fill. They were receiving over 250,000 applicants per year, and despite employing 33 human recruiters, the majority of candidates were going unscreened. The recruitment funnel had an 8% conversion rate from application to completed screening, severely inhibiting their ability to hire the skilled caretakers they urgently needed.
Having successfully partnered with Braintrust Marketplace for years—hiring engineers, data scientists, and project managers—the company saw an opportunity to try Braintrust AIR to improve hiring velocity and efficiency in frontline healthcare roles.
The Challenge: A High-Demand, Low-Conversion Hiring Funnel
Recruiting home care professionals like nurses and aides presented a major bottleneck for the company’s talent acquisition team. With such a high volume of applications, their existing hiring process resulted in:
- Low screening completion rate (8% of applicants made it to a completed interview)
- Candidate no-shows and (re)scheduling caused delays and wasted time
- Losing candidates frequently because they couldn’t get to them fast enough
- Recruiters spending excessive time with unqualified candidates
- Large amounts of time spent on-no shows & frequently having to reschedule interviews
- Hiring delays impacting patient care and service expansion
- Significant costs per interview ($125)
The Braintrust AIR Trial: AI-Powered Hiring at Scale
The company utilized Braintrust AIR’s AI Interviewer to screen candidates without human intervention, ensuring a faster, more cost-effective hiring process. By leveraging AI, they could instantly assess candidate qualifications, availability, and communication skills, allowing recruiters to focus their time only on the best applicants.
Key Results from the trial:
✅ 3x Increase in Screening Completion Rate – Candidates progressing from application to interview jumped from 8% to 26%
✅ 38% of interviews completed outside of standard work hours – AI enabled candidates to interview at their convenience; whether it be nights, weekends, etc.
✅ 50+ interviews per day per recruiter – A major increase from the previous 2.5 interviews per day
✅ Interview cost reduced from $125 to $18 – An 86% decrease in screening costs
✅ 30 hires in just three weeks – Faster placements for critical care roles
The Takeaway: AI Unlocks Hiring Potential in Healthcare
By using Braintrust AIR, this home care provider transformed its high-volume, high-cost hiring process into a lean, efficient, and scalable model. The AI-driven approach allowed them to screen more candidates, reduce costs, and place top talent faster than ever before.
Ready to revolutionize your hiring process? Contact Braintrust today to learn more about AIR.
